Monday, March 17, 2008

A Target Without Isaac?


First Tim Gunn, now Isaac? I don't know what those people at Liz Claiborne are passing out, but they're really doing a great job of rounding up the talent - Project Runway/Parson's Tim Gunn was first, then Deborah Lloyd from Banana Republic (she's working on Kate Spade), and now my beloved Isaac Mizrahi? I never gave Target a second look until Isaac showed up, and since then it's become a ritual whenever I visit my parents in New Mexico or my soon-to-be nieces in Eureka. Let me tell you - it is much easier to find coveted pieces at Target in Eureka than in San Francisco. You don't find too many people there rushing for the satin Loeffler-Randall ballet flats.

Isaac really paved the way for affordable luxury at Target by offering fashionable apparel, accessories and housewares without compromising quality. I could always find something great for work or a dress for a cocktail party. And while Target is now firmly on the fashion radar with its successful GO! International line, those designs are usually geared towards a younger demographic and probably don't appeal to as many shoppers. With Isaac leaving at the end of this year, I'm definitely going to stock up.

So who will Target turn to next? Some potential candidates who could bring a wave of fresh air to the chain: Cynthia Rowley (already a partner with her Swell collection; Nanette Lepore (sweet femininity for the career girl); and former Chloe-designer Paolo Melim Andersson. He needs a job, and joining forces with a large American corporation would be a nice slap in the face to Chloe executives who swiftly let him go after showing his Fall 2008 collection.

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